NYC Council Introduction 891

intro.nyc/0891-2026 2026-2029 Legislative Session Mayor's Desk for Signature
Prohibiting surveillance pricing.
Sponsored by Julie Menin
Introduced: May 14, 2026

This bill would prohibit any entity or service provider from engaging in surveillance pricing, defined as pricing set completely or in part by algorithm that uses personal data to offer different prices to different customers for the same goods or services. This bill would permit the use of bona fide discounts. This bill would exempt certain regulated activity. This bill would provide for enforcement by the Department of Consumer and Worker Protection (DCWP). Entities and service providers in violation of this law would be subject to civil penalties of no more than $1,000 for each violation.

Approved by Committee November 12, 2026

Committee on Consumer and Worker Protection Votes 10:0:0
Harvey D. Epstein (Affirmative)
Shirley Aldebol (Affirmative)
Joann Ariola (Affirmative)
Chris Banks (Affirmative)
Gale A. Brewer (Affirmative)
Carmen N. De La Rosa (Affirmative)
Kamillah Hanks (Absent)
Shekar Krishnan (Affirmative)
Chi A. Ossé (Affirmative)
Lynn C. Schulman (Affirmative)
Carl Wilson (Affirmative)

Approved by Council November 12, 2026

Votes 44:0:5
Julie Menin (Affirmative)
Shaun Abreu (Affirmative)
Shirley Aldebol (Affirmative)
Joann Ariola (Negative)
Alexa Avilés (Affirmative)
Chris Banks (Affirmative)
Gale A. Brewer (Affirmative)
Selvena N. Brooks-Powers (Affirmative)
Tiffany L. Cabán (Affirmative)
David M. Carr (Negative)
Carmen N. De La Rosa (Affirmative)
Eric Dinowitz (Affirmative)
Elsie Encarnación (Affirmative)
Harvey D. Epstein (Affirmative)
Amanda C. Farías (Affirmative)
Simcha Felder (Affirmative)
Oswald J. Feliz (Affirmative)
James F. Gennaro (Affirmative)
Jennifer Gutiérrez (Affirmative)
Shahana K. Hanif (Affirmative)
Ty Hankerson (Affirmative)
Kamillah Hanks (Absent)
Crystal Hudson (Affirmative)
Rita C. Joseph (Affirmative)
Shekar Krishnan (Affirmative)
Linda Lee (Affirmative)
Farah N. Louis (Affirmative)
Virginia Maloney (Affirmative)
Christopher Marte (Affirmative)
Darlene Mealy (Absent)
Frank Morano (Negative)
Mercedes Narcisse (Affirmative)
Sandy Nurse (Affirmative)
Chi A. Ossé (Affirmative)
Vickie Paladino (Negative)
Lincoln Restler (Affirmative)
Kevin C. Riley (Affirmative)
Yusef Salaam (Affirmative)
Pierina Ana Sanchez (Affirmative)
Justin E. Sanchez (Affirmative)
Kayla Santosuosso (Affirmative)
Lynn C. Schulman (Affirmative)
Althea V. Stevens (Affirmative)
Shanel Thomas-Henry (Affirmative)
Sandra Ung (Affirmative)
Inna Vernikov (Negative)
Nantasha M. Williams (Affirmative)
Carl Wilson (Affirmative)
Julie Won (Affirmative)
Phil Wong (Affirmative)
Susan Zhuang (Affirmative)